Golf1 May 20263 min readBy Golf News Desk· AI-assisted

LIV Golf in Crisis: PIF to End Funding After 2026 as New Orleans Event Is Postponed

Saudi Arabia's Public Investment Fund will end its bankrolling of LIV Golf after the 2026 season according to a Wall Street Journal report, with the league's New Orleans event already postponed amid deepening financial uncertainty.

LIV Golf in Crisis: PIF to End Funding After 2026 as New Orleans Event Is Postponed

Key Takeaways

  • 1."It can't obviously exist at the model that it has existed at when it's burning through $100 million a month," he said.
  • 2."This allows us to shift to avoid the peak summer heat and the crowded global sports calendar while ensuring the course is in championship condition." Behind the scenes, however, money is the driver.
  • 3.According to multiple reports, the state of Louisiana had already paid roughly $5 million of a $7 million package to bring LIV to New Orleans and is now seeking a longer-term financial commitment before going further.

LIV Golf is facing the most acute crisis of its short existence. According to a Wall Street Journal report this week, Saudi Arabia's Public Investment Fund will inform LIV players and staff that it will end its funding of the breakaway league at the conclusion of the 2026 season. The news landed days after LIV announced the postponement of its planned New Orleans event, originally scheduled for late June.

The league sought to control the narrative with its own statement on Thursday, saying it was "focused on securing long-term financial partners to support its transition from a foundational launch phase to a diversified multi-partner investment model" — a transition LIV claimed had been "accelerated by the league's record-breaking performance in 2026." It also announced the creation of an independent board, naming Gan Davis, the CEO of a turnaround consulting firm whose past clients have included Spirit Airlines and Weight Watchers, and John Zenman as new directors. Yasir Al-Rumayyan stepped down as chairman of the league's board.

The postponement of the New Orleans tournament was sold publicly as a scheduling and weather call. "In coordination with the governor of Louisiana and Louisiana Economic Development, we have made the strategic decision to explore moving LIV Golf Louisiana to a new window later this fall," LIV said in its announcement. "This allows us to shift to avoid the peak summer heat and the crowded global sports calendar while ensuring the course is in championship condition."

Behind the scenes, however, money is the driver. According to multiple reports, the state of Louisiana had already paid roughly $5 million of a $7 million package to bring LIV to New Orleans and is now seeking a longer-term financial commitment before going further. Some funds have already been returned to the state. The Louisiana governor's office, in announcing the postponement, pointedly thanked "Zurich and the PGA Tour leadership for another outstanding tournament this past weekend" — a not-so-subtle dig at LIV given the Zurich Classic's recent stop in New Orleans.

Industry reaction has been blunt. On Golf Channel's Golf Today, Eamon Lynch of Golfweek argued the PIF's withdrawal signalled a deeper problem. "The fact that the Public Investment Fund is kind of formalising or making official what has been known out there for a couple of weeks is a sign that even the Saudi Arabian crown prince is weary of the constant bleed of bad publicity that LIV Golf presents, and now essentially wants to say, this is not my problem anymore, and work it out amongst yourselves."

Lynch was equally pointed when host Damon Hack asked whether outside investors might step in. "It can't obviously exist at the model that it has existed at when it's burning through $100 million a month," he said. "Who's going to finance a Bryson DeChambeau contract right now? Because any private equity company that looks at this enterprise with no real revenue stream to speak of is going to say, well, what am I buying here? I'm doubling down on something that has been proven not to work with the deepest pockets in sport."

The postponement of New Orleans creates a hole on the LIV calendar between June 7 and July 23. That gap immediately raised questions about player movement: some pundits pointed out it gives Spaniard Jon Rahm — signed with LIV through 2027 but a Ryder Cup hopeful — opportunities to add DP World Tour starts and protect his eligibility for next year's European team.

The league's next stop is in the Washington, D.C. area from May 7-10. For now, contracts already signed will be honored through 2026. Beyond that, LIV says it is talking to long-term partners. Critics — and even some people inside the game — argue the league has yet to demonstrate the revenue model that would convince any of them to write the checks the PIF no longer will.